Compare A/B testing tools without booking seven demos.
Google Optimize was free, simple, and useful for small teams. Many replacements now serve larger organisations or bundle testing into broader platforms. This page compares the affordable options by price, visual editor support, testing focus, and how quickly you can start.
The practical replacement checklist.
A useful Google Optimize replacement should be affordable, simple enough to start without a developer, and transparent enough that you can see pricing before talking to sales.
Affordable
Free or low-cost plans that make sense for freelancers, agencies, and local businesses.
Visual editor
Click a headline, button, or block of copy and change it without rebuilding the site.
Testing focus
A/B testing is the main job, rather than a small feature buried inside a larger analytics suite.
No demo wall
If you are choosing on a small budget, you should be able to sign up without a sales call.
Affordable Google Optimize alternatives.
Sorted broadly by starting price and the type of team each product suits.
Which one should you choose?
SplitPea or Zoho PageSense
Choose SplitPea if you mainly want focused A/B testing with a visual editor. Choose Zoho if a broader analytics bundle matters more.
GrowthBook or PostHog
Both are powerful. They also assume you are comfortable with code and have someone technical around to help set them up.
Crazy Egg or VWO
Crazy Egg is the lighter heatmap-first option. VWO is the deeper platform for teams with more budget and a larger testing program.
Convert
Convert is for agencies and teams where experimentation is the actual job, not something you run occasionally.
Built for the test you keep putting off.
Paste one snippet, open the visual editor, change the page, and let SplitPea tell you when there is a winner.
No demo.