Closest to Optimize
SplitPea or Zoho PageSense
Choose SplitPea if you mainly want focused A/B testing with a visual editor. Choose Zoho if you want more bundled analytics features at the lowest starting price.
Compare A/B testing tools without booking seven demos.
Google Optimize was free, simple, and good enough for small teams. Most replacements went enterprise. This page compares the affordable options by price, visual editor support, testing focus, and how fast you can actually start.
01
Shortlist
The practical replacement checklist.
A Google Optimize replacement should be affordable, simple enough to start without a developer, and transparent enough that you can see pricing before talking to sales.
Affordable
Free or low-cost plans that make sense for freelancers, agencies, and local businesses.
Visual editor
Click a headline, button, or block of copy and change it without rebuilding the site.
Testing focus
A/B testing should be the main thing the tool does, not a small feature hidden inside a larger analytics suite.
No demo wall
If you are choosing between tools on a small budget, you should be able to sign up today.
02
Table
Affordable Google Optimize alternatives.
Sorted by starting price, using the comparison from our Google Optimize alternatives guide.
Tool
Starting price
Free tier
Visual editor
A/B testing focus
Setup
GrowthBookBest for technical teams
Free
Yes, 3 users
Pro plan only
Secondary, feature flags first
SDK/Code
PostHogAnalytics plus product tooling
Free
Yes, 1M events
No
Secondary, analytics first
SDK/Code
Zoho PageSenseLow-cost analytics suite
~$49/mo
15-day trial
Yes
Secondary, analytics suite
Snippet
SplitPeaFocused A/B testing for small teams
$29/mo
Yes, 500 visitors
Yes
Primary
Snippet
Crazy EggHeatmaps with basic testing
$29/mo
30-day trial
Yes
Secondary, heatmaps first
Snippet
ConvertFor agencies and CRO teams
$299/mo
No
Yes
Primary
Snippet
VWOComprehensive testing platform
30-day trial
No
Yes
Primary
Snippet
03
Pick
Which one should you choose?
The right answer depends on whether you want a simple replacement, a technical platform, or a broader analytics suite.
Technical and free
GrowthBook or PostHog
Both are free and powerful. They just assume you're comfortable with code and have a developer on the team to help set them up.
Testing plus heatmaps
Crazy Egg or VWO
If behaviour analytics matter, Crazy Egg is the cheaper option. VWO does more, but you'll pay for it.
CRO workflow
Convert
Convert is for agencies and teams where testing is the actual job, not a side experiment.
SplitPea
Built for the test you keep putting off.
Paste one snippet, open the visual editor, change the page, and let SplitPea tell you when there is a winner.