Practical notes on testing what works.
Writing about A/B testing, experiments, and making better website decisions. No growth hacks. No fluff. Just what we've learned building and using SplitPea.
Topics
Getting Started
How Much Traffic Do You Need for A/B Testing?
The honest answer to the question every small business asks before running their first test. Real numbers, not "it depends."
Getting Started
A/B Testing for Static Sites (Without a Server or a $200/Month Tool)
Most A/B testing guides assume you've got a server rendering your pages. If your site is plain HTML, built with Hugo or Eleventy, or...
Getting Started
What to A/B Test on Your Website (When You're Not Sure Where to Start)
You know you should be testing your website. You're just not sure what to test first. Here are the changes that actually move the needle...
Tools
Google Optimize Alternatives: What's Actually Affordable in 2026
Google Optimize shut down in 2023 and the cheapest replacements started at $200/month. That's changed. Here's what's actually available...
Analytics
What 90% confidence actually means
A plain-English explanation of statistical confidence in A/B testing. What the percentage means, why it matters, and when you can trust it.
Getting started
Your first A/B test in five minutes
A step-by-step walkthrough of running your first website experiment with SplitPea. Install the snippet, create a test, and read the result.
Company
Why we built SplitPea
Google Optimize shut down and the next cheapest A/B testing tool costs $200 a month. That seemed like a problem worth fixing.
Turn the note
into an experiment.
Pick one idea from the blog, test it on your site, and keep the decision where you can find it.