A/B Testing for Service Businesses: Plumbers, Lawyers, Dentists, and Everyone Else
Most A/B testing advice is written for online shops. If your website's job is to get someone to call you, fill out a form, or book an appointment,...
Blog
Practical notes on testing what works.
Writing about A/B testing, experiments, and making better website decisions. No growth hacks. No fluff. Just what we've learned building and using SplitPea.
LatestGetting Started
A/B Testing for Service Businesses: Plumbers, Lawyers, Dentists, and Everyone Else
Most A/B testing advice is written for online shops. If your website's job is to get someone to call you, fill out a form, or book an appointment, here's the guide that actually applies to your business.
SplitPeaSun 10 May 2026
A/B
THE
FIELD
THE
FIELD
All posts
8 posts
Getting Started
A/B
Getting Started
A/B
How Much Traffic Do You Need for A/B Testing?
The honest answer to the question every small business asks before running their first test. Real numbers, not "it depends."
Getting Started
A/B
A/B Testing for Static Sites (Without a Server or a $200/Month Tool)
Most A/B testing guides assume you've got a server rendering your pages. If your site is plain HTML, built with Hugo or Eleventy, or hosted on...
Getting Started
A/B
What to A/B Test on Your Website (When You're Not Sure Where to Start)
You know you should be testing your website. You're just not sure what to test first. Here are the changes that actually move the needle for small...
Tools
A/B
Google Optimize Alternatives: What's Actually Affordable in 2026
Google Optimize shut down in 2023 and the cheapest replacements started at $200/month. That's changed. Here's what's actually available now,...
Analytics
A/B
What 90% confidence actually means
A plain-English explanation of statistical confidence in A/B testing. What the percentage means, why it matters, and when you can trust it.
Getting Started
A/B
Your first A/B test: a five-minute setup guide
A step-by-step walkthrough of running your first website experiment with SplitPea. Install the snippet, create a test, and read the result.
Company
A/B
Why we built SplitPea
Google Optimize shut down and the next cheapest A/B testing tool costs $200 a month. That seemed like a problem worth fixing.
Set up your first experiment
It takes about five minutes.
No card required. Start with one page, one change, and one useful question.