A/B testing for small teams

Test a change.
See what happens.

SplitPea helps small teams run A/B tests without a heavy analytics setup. Add one snippet, try a change, and keep a clear record of what you learned.

Start free, no card → See how it works 14-day trial · cancel anytime

Experiment No. 0142 Closed

Page

splitpea.co/pricing

Hypothesis

Plain pricing copy will outperform feature-list pricing for first visits, because people decide on price clarity, not feature density.

Variants

A · Control

"Everything you need to run experiments"

5,142 visits3.1% CVR

B · Variant

"$29/mo. Cancel any time."

5,118 visits4.7% CVR

Result

+51% relative lift on signups. 96% confidence after 11 days of traffic. No segment regressions detected.

Ship B recorded in the log

Decided · 03 May Founder note added

Pricing headline•+51% CVR·Price clarity won– Hero subhead length•Inconclusive·Kept original– Lead form fields•+18% completion·Fewer fields won– Trust badges on checkout•No effect·Removed clutter– Onboarding CTA copy•+9% activation·Clear verb won– Pricing headline•+51% CVR·Price clarity won– Hero subhead length•Inconclusive·Kept original– Lead form fields•+18% completion·Fewer fields won– Trust badges on checkout•No effect·Removed clutter– Onboarding CTA copy•+9% activation·Clear verb won–

01 How it works

Four steps. One simple workflow.

Most A/B testing tools assume you have a growth team. SplitPea keeps the workflow smaller: install, test, measure, decide.

01 ^Install

Drop one snippet on the site you already have.

Paste a single line into the head of your site. Works with Webflow, Framer, Shopify, WordPress, Next.js, anything that lets you add a script tag.

Average install: under three minutes.

02 ^Compose

Write a hypothesis. Draft one variant.

Use the visual editor to swap copy, swap images, or move blocks. We keep the original safely; nothing on your live site changes until you press start.

Drafts are private until you publish them.

03 ^Measure

Watch traffic split. Watch confidence build.

Visitors, conversions, lift, and confidence in plain numbers.

We'll tell you when you don't have enough traffic.

04 ^Decide

Ship the winner, or keep the lesson.

When the result is clear, you'll see Ship A, Ship B, or Inconclusive, with the reasoning. Decisions are logged with a date, a person, and a note.

Inconclusive is a valid answer; the log keeps it too.

02 The product

An experiment, read at a glance.

One screen, three answers: which variant is winning, by how much, and what to do about it.

app.splitpea.co/experiments/0142-pricing-copy

Live

Experiments / 0142 · Pricing copy

Plain pricing vs. feature-led pricing

Started 22 Apr · Day 11 of about 14 · 10,260 visitors

Running

96% confidence

A · Control50% traffic

Everything you need to run experiments

A clear list of features, three plans, comparison table.

3.1%Conv. rate

160Signups · 5,142 visits

B · Variant Leading50% traffic

$29/mo. Cancel any time.

Three plain plans, price first, features secondary.

4.7% +51%Conv. rate

241Signups · 5,118 visits

Last update 2 min ago · Auto-refresh on Recommendation: Ship variant B

03 · Install

One line. Three minutes. No tag manager required.

Paste the snippet into the head of your site. SplitPea boots in under 18 kilobytes, does not flicker, and respects Do Not Track.

Works with the stack you already have: Webflow, Framer, Shopify, WordPress, Next.js, Astro, or plain HTML.

01 · PasteOne script tag in <head>.

02 · VerifyGreen dot on your dashboard.

03 · TestCompose your first experiment.

index.html · <head>

1<!-- SplitPea: paste once, leave it -->
2<script src="https://cdn.splitpea.co/sp.js"
3        data-key="YOUR-SITE-KEY"
4        async></script>

04 Experiments and insights

Sample decision log

A sample log showing how SplitPea records what was tested, what happened, and what you decided.

Date	Who decided	What was tested	Verdict	Lift
03 May	MaraLinen & Co · Founder	Tested plain pricing against feature-list pricing on /pricing.	Shipped B	+51%
28 Apr	JonasOutpost Studio · Designer	Three subhead variants on the home hero. None reached confidence.	Held	-
21 Apr	PriyaNorthbeam · Marketing lead	Cut the lead form from seven fields to four.	Shipped	+18%
14 Apr	BenFolio · Solo founder	Trust badges above vs. below the CTA on the pricing page.	No change	0.4%
07 Apr	ChiaraMossroom · Growth	Onboarding CTA copy: "Get started" vs. "Run my first test".	Shipped	+9%

Selected from 1,284 decisions logged in April. See what is included.

05 Subscriptions

Three plans. Plain prices.

Start free, upgrade when testing becomes a habit. Each plan includes the snippet, visual editor, results dashboard, and decisions log.

Plan	What's included	Price
StarterTry it on one site	1 website · 1 active experiment · 500 visitors per month · Decisions log	$0Free, no card	Start free
GrowRegular testing	3 websites · 5 active experiments · 5,000 visitors per month · Visual editor	$29/ mo · cancel anytime	Choose Grow
AgencyClient sites	Unlimited websites · Unlimited active experiments · 50,000 visitors per month · Client-ready reports	$49/ mo · cancel anytime	Choose Agency

Annual billing saves 20%. No setup fees. Your data exports as CSV.

Will the snippet slow my site down?

SplitPea is about 18 KB gzipped, loaded asynchronously, and uses no third-party tag manager so it's easy to install.

Does it cause flicker?

Variants render with a tiny anti-flicker hook, so visitors do not see the page jump between versions.

How is this different from bigger experimentation platforms?

It is built for small teams: one snippet, a visual editor, plain confidence, and decisions you can actually read.

What about consent and privacy?

SplitPea respects Do Not Track, stores visitor hashes rather than personal data, and can run without third-party cookies.

What happens when I edit my site?

If a selector changes, SplitPea warns you in the dashboard before the next visitor sees a broken state.

Can I export my decisions?

Yes. Every experiment, variant, result, and decision exports as CSV. Your evidence is yours.

From the blog

Experiment notes for modern makers.

Read the blog

Getting Started

Set up your
first experiment.

Take fifteen minutes. Write a hypothesis, draft two variants, and push the snippet to your site. Then wait for enough traffic to make the call.

Start free, no card → See how it works 14-day trial · cancel any time
Or chat with a real human first

Test a change.
See what happens.

Four steps. One simple workflow.

Drop one snippet on the site you already have.

Write a hypothesis. Draft one variant.

Watch traffic split. Watch confidence build.

Ship the winner, or keep the lesson.

An experiment, read at a glance.

Plain pricing vs. feature-led pricing

Everything you need to run experiments

$29/mo. Cancel any time.

One line. Three minutes. No tag manager required.

Sample decision log

Three plans. Plain prices.

Will the snippet slow my site down?

Does it cause flicker?

How is this different from bigger experimentation platforms?

What about consent and privacy?

What happens when I edit my site?

Can I export my decisions?

Experiment notes for modern makers.

A/B Testing for Service Businesses: Plumbers, Lawyers, Dentists, and Everyone Else

How Much Traffic Do You Need for A/B Testing?

A/B Testing for Static Sites (Without a Server or a $200/Month Tool)

Set up your
first experiment.

Test a change. See what happens.

Four steps. One simple workflow.

Drop one snippet on the site you already have.

Write a hypothesis. Draft one variant.

Watch traffic split. Watch confidence build.

Ship the winner, or keep the lesson.

An experiment, read at a glance.

Plain pricing vs. feature-led pricing

Everything you need to run experiments

$29/mo. Cancel any time.

One line. Three minutes. No tag manager required.

Sample decision log

Three plans. Plain prices.

Will the snippet slow my site down?

Does it cause flicker?

How is this different from bigger experimentation platforms?

What about consent and privacy?

What happens when I edit my site?

Can I export my decisions?

Experiment notes for modern makers.

A/B Testing for Service Businesses: Plumbers, Lawyers, Dentists, and Everyone Else

How Much Traffic Do You Need for A/B Testing?

A/B Testing for Static Sites (Without a Server or a $200/Month Tool)

Set up yourfirst experiment.

Test a change.
See what happens.

Set up your
first experiment.